FOR IMMEDIATE RELEASE -- NEW YORK – June 28, 2006 -- Pfizer Inc. today announced conservative talk radio commentator Rush Limbaugh has been signed as the new spokesman for the company's erectile dysfunction drug, Viagra (sildenafil citrate). Limbaugh went public with his use of the medication following a security incident June 26 at the Palm Beach International Airport....
Pfizer is hoping the Limbaugh "dittohead" following will give a boost to sales. "His listeners will buy into anything he says, so we're hoping that transfers into them buying our product. With a doctor's prescription, of course."
Previous Viagra spokesmen have included Senator Bob Dole and NASCAR driver Mark Martin. The addition of the controversial radio personality to the Pfizer stable seems to indicate the drug manufacturer intends to target an increasingly conservative demographic.
However, Pfizer's representative denied reports that ultra-right-wing commentator and author Ann Coulter was also being wooed to push the erection-enhancing medication. "We feel that would be antithetical. As clinically effective as Viagra has proven to be, it has its limits."
