Snickers parent, Masterfoods, reportedly says "heads will roll" over anti-gay snafu

A little birdie tells AMERICAblog that while Masterfoods, Snickers' parent company, is acting all "our target audience LOVED the anti-gay ad" in public, they're not so calm and collected in private. Reportedly, the candy giant is operating in full crisis mode inside the company, trying to resolve the Snickers anti-gay ad issue and ensure it never happens again. The phrase our source heard used was, "heads will roll."

MasterFoods is notoriously secretive - the Mars family that runs the entire enterprise is filthy rich, and insanely private (they reportedly won't even let their photographs leak out). This much internal strife can only be a good thing, our source says.

If Masterfoods wants the crisis to stop growing, they need to stop putting out stupid messages to the public - which they're still doing by email - bragging about how everyone from their customers to the media loved the hateful, bigoted, violent-ladened homophobic ads and the accompanying bigoted commentary.

It's gonna be a long winter if someone over at candy central doesn't wake up.