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Sunday, September 30, 2007

22 million pounds of beef recalled - yes, E. coli again

Oversight has never seemed so far away. The most pathetic story by a corporate PR spinmeister churned out in a long time leaves me just shaking my head in amazement:

"Because the health and safety of our consumers is our top priority, we are taking these expansive measures," said Vice President of Operations Geoffrey Livermore in the statement.
Um, if "health and safety of our consumers" was so important the problem of E. Coli would not be so widespread both in this recall and the industry in general. The problem consistently comes back to rushed processing and businesses that are more attentive to cost savings then to the end result delivered to consumers.

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