Bush team focused on "selling the surge"

"Selling" -- that's what they do in the Bush White House. Whatever it takes, whatever needs to be said, whatever statistics need to be manipulated, whatever facts need to be cherry-picked:

Another new arrival in the West Wing set up a rapid-response PR unit hard-wired into Petraeus's shop. Ed Gillespie, the new presidential counselor, organized daily conference calls at 7:45 a.m. and again late in the afternoon between the White House, the Pentagon, the State Department, and the U.S. Embassy and military in Baghdad to map out ways of selling the surge.

From the start of the Bush plan, the White House communications office had been blitzing an e-mail list of as many as 5,000 journalists, lawmakers, lobbyists, conservative bloggers, military groups and others with talking points or rebuttals of criticism. Between Jan. 10 and last week, the office put out 94 such documents in various categories -- "Myths/Facts" or "Setting the Record Straight" to take issue with negative news articles, and "In Case You Missed It" to distribute positive articles or speeches.

Gillespie arranged several presidential speeches to make strategic arguments, such as comparing Iraq to Vietnam or warning of Iranian interference. When critics assailed Bush for overstating ties between al-Qaeda and the group called al-Qaeda in Iraq, Gillespie organized a Bush speech to make his case.

"The whole idea is to take these things on before they become conventional wisdom," said White House communications director Kevin Sullivan. "We have a very short window."

Isn't this how we got into the Iraq quagmire in the first place?

This is just another campaign for Bush. Reality doesn't matter.

Some members of Congress may be buying the Bush spin, but based on this just-released New York Times poll, the American people aren't sold:

A majority of Americans say the United States made a mistake getting involved in the war in Iraq, and the increased numbers of troops in recent months has either made things worse or had no impact at all, according to the latest New York Times/CBS News poll.

This is going to be an intense week.