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Thursday, October 04, 2007

"Thomas & Friends" bonus gift toys also being recalled

If only expensive supply chain professionals thought about the entire supply chain and not just select pieces. Hmmmm...what's that they say about paybacks?

The first recall was bad enough: A million-plus "Thomas & Friends" toys pulled because of lead paint. The second was surreal: The maker of the smiley-faced trains sent customers "bonus gifts" so they'd stay loyal — and now some of those toys have been recalled, too.

Even if you're not 3-year-old Zoe McGaha-Schletter, it's yet another mind-bending episode in a cascade of recalls that already had parents fretting what toys were safe for their kids.

"This is so exactly what the villain in a children's movie would do," said Zoe's father, Eban Schletter. "It's just ridiculous."
The good thing is that RC2, the company in question, probably was able to save a lot of money by outsourcing to the cheapest supplier and ignoring quality controls. The brilliant corporate strategy is working so well, customers are throwing away all of their toys and vowing never to buy their products again. You just can't buy PR like this.

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