Big Oil is always pretty clever about promoting their green credentials no matter how small they may be so it's great to see them finally called out on their adverts. I've seen similar adverts for most of the oil companies and always wondered how they could get away with such ridiculous claims.
Britain's advertising watchdog criticized a newspaper ad by Royal Dutch Shell that portrays the outline of an oil refinery with flowers sprouting from its chimneys, saying that two of its environmental claims were likely to mislead readers.And they wonder why they are so disliked.
The Advertising Standards Authority, which issued the ruling Tuesday, only has the authority to remove ads from Britain's media, which the oil producer has already done.
Royal Dutch Shell PLC said it accepted the decision but found it disappointing.
"The advertisement was one part of a series that aim at opening and deepening the debate about meeting the energy challenge. We believe that the advertisement is a creative and striking way of drawing attention to the problem of waste disposal," Shell said in a statement.
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