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Monday, March 31, 2008
Gore launching $300 million awareness campaign
· 3/31/2008 08:38:00 AM ET · Link 
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Al Gore just gets better and better. Raising capital to help raise awareness in a professional and cross party manner is such a great idea.
The Alliance for Climate Protection's "we" campaign will employ online organizing and television advertisements on shows ranging from "American Idol" to "The Daily Show with Jon Stewart." It highlights the extent to which Americans' growing awareness of global warming has yet to translate into national policy changes, Gore said in an hour-long phone interview last week. He said the campaign, which Gore is helping to fund, was undertaken in large part because of his fear that U.S. lawmakers are unwilling to curb the human-generated emissions linked to climate change.

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