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Tuesday, March 04, 2008

Mark Penn: Don't blame me. I just give advice.

This is the Clinton's top adviser Mark Penn in March 2008:

As the campaign faces a make-or-break moment, some high-level officials are trying to play down their role in the campaign. Penn said in an e-mail over the weekend that he had "no direct authority in the campaign," describing himself as merely "an outside message advisor with no campaign staff reporting to me."

"I have had no say or involvement in four key areas -- the financial budget and resource allocation, political or organizational sides. Those were the responsibility of Patti Solis Doyle, Harold Ickes and Mike Henry, and they met separately on all matters relating to those areas."
Compare that to the Mark Penn of April 2007, which can be found after the break. You see a much different role in the Clinton campaign for Penn.

This was from a Washington Post series on "the gurus" of the top campaigns:
If Clinton seems cautious, it may be because Penn has made caution a science, repeatedly testing issues to determine which ones are safe and widely agreed upon (he was part of the team that encouraged Clinton's husband to run on the issue of school uniforms in 1996).

If Clinton sounds middle-of-the-road, it may be because Penn is a longtime pollster for the centrist Democratic Leadership Council whose clients have included Sen. Joseph I. Lieberman (I-Conn.).

If Clinton resembles a Washington insider with close ties to the party's biggest donors, it may be because her lead strategist is a wealthy chief executive who heads a giant public relations firm, where he personally hones Microsoft's image in Washington.

And if some opponents see Clinton as arrogant, her campaign a coronation rather than a grass-roots movement, it may be because of the numbers wizard guiding her campaign and the PowerPoint presentations he likes to give on the inevitability of his candidate.

Yet Penn also has everything that Clinton would want in a senior consultant: undisputed brilliance and experience, according to even his enemies; clear opinions, with data to back them up; unwavering loyalty; and a relentless focus on the endgame: winning the general election. And Clinton clearly adores him. She describes Penn in her autobiography, "Living History," as brilliant, intense, shrewd and insightful.
Don't blame Penn for anything. He's too "brilliant, intense, shrewd and insightful" -- and very well paid -- to be wrong.

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