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Tuesday, July 22, 2008

It's the hemlines, stupid

Once again, fashion points towards tough times. Let's just hope that ties don't come back as "must have" items for business meetings.

Fashion designers now seem clairvoyant. This summer's collections - shown last October, when the stocks were still riding high on a bull market - were filled with long skirts. From classic Chanel to cool Christopher Kane, dresses were long and languorous or a waterfall of frills - but always scraping the floor. Fashion had turned its back on the Paris Hilton girlie glitz: short, sheer dresses; sequinned sparkles; and any-color-as-long-as-it-is-pink.

Why wasn't Wall Street noting the sartorial changes? Although designers always dismiss the correlation between skirt lengths and financial markets as a fashion historian's fantasy, the parallels are striking. Up went hemlines to dizzying heights in the financial and social whirl of the roaring 1920s - revealing women's legs for the first time in recorded history. Then came the bear market and bare was out - except for low backs on the floor-length gowns that dropped hemlines just before the 1929 Wall Street crash.

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