As much as I like cheese, this is a bit extreme

For a Montgomery's cheddar I might though. I don't know this particular cheese that they roll down the hill - the very steep hill - so maybe someone out there knows it. Then again, buying an entire cheese would be less painful than spending a few days in the hospital. These local traditions like the Cooper's Hill, England cheese roll are often a lot of fun provided nobody is seriously hurt. The video of the 2009 cheese roll looks as though some people were pretty sore that evening.