Ikea changed their font! If people complained about Ikea printing too many catalogs and wasting paper, it wouldn't be a surprise but this?
Ikea, the Swedish furniture chain, said Sunday it never expected such a backlash after switching typeface in its latest catalog.
The company’s decision to make its first such font change in 50 years — from the iconic Futura typeface to the Verdana one — has caused a worldwide reaction on the Internet. The catalog — which the company advertises as the world’s most printed book — was distributed last month.
“We’re surprised,” said Ikea spokeswoman Camilla Meiby. “But I think it’s mainly experts who have expressed their views, people who are interested in fonts. I don’t think the broad public is that interested.”
